2025-10-16 [Case Study] Renowned Donut Chain Powers Digital Menu Boards with ASRock Industrial iBOX Series
A renowned global donut chain upgraded its digital signage with ASRock Industrial’s iBOX-J6412 to achieve standardized deployment across both indoor and outdoor displays. The solution delivers high performance at a competitive cost, ensures long-term availability, and operates reliably in diverse environments, enabling consistent, seamless customer experiences cross all locations.
Challenges
As one of the world’s largest coffee and baked good chains, the renowned global donut brand relies heavily on digital signage to deliver a seamless customer experience. Indoor menu boards guide customer choices, while outdoor drive-thru displays must perform reliably in varying weather conditions. The challenge was not just about displaying content, it was about delivering consistent, real-time digital experiences across thousands of locations with a single, scalable hardware platform. Traditional PCs proved limiting shorter lifecycles risked frequent refresh cycles, fan-based cooling introduced maintenance burdens, and outdoor operation demanded wide-temperature tolerance. The donut brand needed a solution that could unify both indoor and outdoor digital signage with uncompromising reliability, all while streamlining deployment and supply chain management.
Solution
ASRock Industrial’s iBOX-J6412 delivered the answer. Compact, fanless, and built on the Intel® Celeron® Processor J6412. Designed for performance at the edge, the iBOX-J6412 combines high-efficiency computing, fanless reliability, and long lifecycle availability to meet the demands of enterprise scale digital signage. Connected directly to donut brand’ cloud-based Content Management System (CMS) via dual LAN ports, the iBOX-J6412 functions as media player, streaming high-resolution content to displays through HDMI output and ensuring smooth playback for both indoor menu boards and outdoor drive-thru signage. The wide temperature qualification guarantees resilience in challenging outdoor environments, from summer heat to winter cold. Flexibility is built into the design. With optional serial COM ports, the iBOX-J6412 integrates seamlessly with payment systems, receipt printers, and other peripherals, extending its role beyond the media player into unified digital engagement platform. Its fanless construction not only reduces noise but also minimizes dust accumulation and mechanical failure points, ensuring lower total cost of ownership and long term reliability.
Benefits
• Performance Optimized Value
Achieves a superior performance to cost ratio, outclassing legacy systems and maximizing ROI at scale.
• Built for the Long Run
Guaranteed lifecycle support ensures consistent availability, securing operations for years to come.
• Engineered for Any Environment
Fanless architecture with wide temperature tolerance delivers silent, dependable operation indoors or outdoors.
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