2025-10-16 全球甜甜圈龍頭攜手東擎科技 推動數位看板規模化部署
全球知名甜甜圈連鎖品牌將旗下數位看板全面升級，採用東擎科技（ASRock Industrial）無風扇工業電腦iBOX-J6412，實現室內菜單與戶外得來速電子看板的標準化部署。這套解決方案以具競爭力的成本提供高效能，確保長期供應，並能在多變環境中穩定運作，為各據點提供一致、流暢的顧客體驗。
Challenges
As one of the world’s largest coffee and baked good chains, the renowned global donut brand relies heavily on digital signage to deliver a seamless customer experience. Indoor menu boards guide customer choices, while outdoor drive-thru displays must perform reliably in varying weather conditions. The challenge was not just about displaying content, it was about delivering consistent, real-time digital experiences across thousands of locations with a single, scalable hardware platform. Traditional PCs proved limiting shorter lifecycles risked frequent refresh cycles, fan-based cooling introduced maintenance burdens, and outdoor operation demanded wide-temperature tolerance. The donut brand needed a solution that could unify both indoor and outdoor digital signage with uncompromising reliability, all while streamlining deployment and supply chain management.
Solution
ASRock Industrial’s iBOX-J6412 delivered the answer. Compact, fanless, and built on the Intel® Celeron® Processor J6412. Designed for performance at the edge, the iBOX-J6412 combines high-efficiency computing, fanless reliability, and long lifecycle availability to meet the demands of enterprise scale digital signage. Connected directly to donut brand’ cloud-based Content Management System (CMS) via dual LAN ports, the iBOX-J6412 functions as media player, streaming high-resolution content to displays through HDMI output and ensuring smooth playback for both indoor menu boards and outdoor drive-thru signage. The wide temperature qualification guarantees resilience in challenging outdoor environments, from summer heat to winter cold. Flexibility is built into the design. With optional serial COM ports, the iBOX-J6412 integrates seamlessly with payment systems, receipt printers, and other peripherals, extending its role beyond the media player into unified digital engagement platform. Its fanless construction not only reduces noise but also minimizes dust accumulation and mechanical failure points, ensuring lower total cost of ownership and long term reliability.
Benefits
• Performance Optimized Value
Achieves a superior performance to cost ratio, outclassing legacy systems and maximizing ROI at scale.
• Built for the Long Run
Guaranteed lifecycle support ensures consistent availability, securing operations for years to come.
• Engineered for Any Environment
Fanless architecture with wide temperature tolerance delivers silent, dependable operation indoors or outdoors.
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